Educate, Entertain, and Inspire | How to Make a Picture Worth 100,000 Clicks | Business | TIME.com: "Until recently, the businesses tended to rely largely on paid advertising and traditional public relations to spread the word about their products. Today, a growing number of companies are spending a growing chunk of their marketing budgets on internet “content” designed to educate, entertain and inspire – and, if everything goes as planned, turn consumers of that content into loyal customers."
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